welcome
I’m Johnny Lawrence,
a motivational speaker, behavioural change coach, and the founder of The Self Development Coach.
I specialise in working with individuals and teams facing pivotal challenges. Perhaps you feel like you're in a cycle of frustration, weighed down by emotions like fear, inadequacy, or vulnerability. You might sense that your current way of living or operating is unsustainable, but you’re unsure how to make a shift. Whether you’re a professional seeking clarity, a business looking to improve team well-being, or someone yearning for personal growth, my approach is designed to guide you toward real, actionable solutions.
The heart of my work is helping you to
translate your emotions into insights
Emotions, when understood, are powerful guides.
They reveal what’s holding you back and illuminate the path forward. By creating a space where you can consult with yourself, I help you uncover these insights, gain clarity, and take meaningful steps toward the life or outcomes you truly desire.
My Story
My journey into this work is deeply personal. Growing up, I faced a turbulent childhood marked by domestic abuse and physical violence. These early experiences left me grappling with feelings of fear and inadequacy. But over time, I came to understand that these emotions didn’t have to define me—instead, they could guide me.
I developed a heightened sense of emotional intelligence through years of self-discovery, education, and resilience. This awareness has been instrumental in my personal growth and has become the foundation of my client work. Today, I use my experiences to help others unlock their potential, find clarity, and achieve “emotional freedom”—the ability to live a life aligned with your values, free from the constraints of unexamined emotions and limiting beliefs.
My approach is simple yet profound…
I help you reconnect with yourself
Through speaking engagements, coaching and workshops, I provide the tools and guidance to:
Identify the root of your challenges
Translate your emotions into actionable insights
Gain clarity about your next steps
Create lasting, meaningful change
When you understand how your thoughts, emotions, and behaviours are interconnected, you unlock the ability to shape your life and your outcomes. This is the core of emotional freedom and is within everyone’s reach.
If you’re ready to make a change,
there are numerous ways we can work together
Public Speaking Engagements I offer keynote talks, motivational sessions, and well-being workshops tailored for businesses, charities, sports teams, educational institutions, festivals, and industry events.
1:1 Coaching For individuals seeking personalised guidance, I provide coaching relationships designed to help you gain clarity, overcome challenges, and take actionable steps toward your goals.
Masterclasses In-depth masterclasses designed to equip you with practical strategies to navigate challenges, enhance self-awareness, and create meaningful change in your life.
Transformation starts with a single step
Whether you’re an individual ready to reclaim your life or an organisation looking to empower your team, I’m here to help.
Let’s explore how we can work together. Book a chemistry call or contact me to discuss your needs and start your journey toward emotional freedom today.
The Slavery of Addiction,
directed by Ryan Mackfall, is a raw, personal documentary following The Self Development Coach, Johnny Lawrence, from trauma and addiction to sobriety. Through unfiltered storytelling, it explores his past of domestic violence, alcohol dependency, and the resilience that led to recovery.
Released on Johnny’s fourth sobriety anniversary, the film is more than a story of hardship, it’s a celebration of freedom and hope. Honest and empowering, it serves as both a personal triumph and an inspiration for others seeking transformation.